Whatever the country, Community Management is a new kind of profession. We need to understand this better, so we analysed data from our platform to try to answer this question: “At what time do the CMs who use Over-Graph work?”
Our Professor OG proposed a presentation of the hours of connection of our users, who are mainly professional Community Managers. More than 10,000 users were analyzed.
Here’s the summary:
Here are the conclusions:
1. The peak of activity of our Community Managers is situated between 2 p.m. and 3 p.m.: the time just after the lunch break is conducive to the work of publication, moderation or analysis.
2. A little more than 25% of the daily activity is situated outside of conventional office hours (9 a.m-7 p.m.): Community Managers cannot disconnect completely from their communities, they have to be on stand-by 24/7 in order to moderate their communications. Community Management is also often independent, or a profession of “extras”, which by default implies working early in the morning or late in the evening.
3. If the volume of connection in the morning (between 7 a.m. and noon) is fairly regular, after 2 p.m. the activity falls sharply, with a usage at 7 p.m. which corresponds to that of the morning: CMs work far more in the afternoon than in the morning!
We would also like to offer you other studies in the future, which can be useful for a better understanding of the Social Media. We have already started here or here, and this is only the beginning!
If you have any ideas to submit, do not hesitate to query Professor OG, somewhere on Twitter: @Pr_OG!