Twitter cards are special types of tweets, offered by Twitter, which allow you to highlight content in different ways. Discover how Over-Graph lets you exploit the potential of these cards.
To enable you to diversify your publications or increase your visibility and number of interactions, Twitter provides various types of cards:
- Summary Card,
- Summary Card with Large image,
- Photo Card,
- Gallery Card,
- App Card,
- Player Card,
- Product Card,
- Website Card,
- Lead Generation Card.
Each of them offers different features. For example, one of the most widely used is the Summary Card. It is designed to present a shared link on Twitter accompanied by elements such as a title, a short description of 200 characters max, and an illustrative photo to the right of the tweet. You’ve probably already encountered all of them in the course of tweeting.
Do you now recognise it, the Summary Card?
There are 4 types of cards available in Over-Graph, supplementing the basic tweets and photo tweets. By using them, your Twitter publications will gain in terms of visibility and number of clicks!
To publish a Summary Card in Over-Graph, you simply need to select it when choosing your tweet type.
Next you write your tweet then add the link you want to publish.
Afterwards, you will be able to edit the title of your summary, its content, and even change the photo that will be associated with your link.
B) Large image summary
This card is a variation of the Summary one because the same elements are to be found here. Only the layout changes. The thumbnail photo will basically occupy more space on Twitter than the link summary.
Example of a Large image summary
Using this in Over-Graph involves the same process as with the other cards. Choose the type of card, write your tweet, then add your link. Personalise your card before programming or publishing.
Adding a link to create the card
C) Tweet Photo card
With this card, your link will be illustrated with a large photo and a title.
As with the others, it is important to stay within the Twitter size limits when using this type of card. In order to create a photo card, for example, the image must be of the following minimum size: 280 pixels wide and 150 pixels high (the image must also be less than 1 MB).
A photo card after publication
Beware: the name of this card could lead to confusion. It does not allow you to publish a photo gallery, but simply allows you to illustrate a link you are sharing with several images.
If the article you want to share contains numerous photos and you would like to reflect this visual aspect of the link in your tweet, this card is made for you.
As with the other cards available in Over-Graph, you can edit each field (image, title and summary), making it possible to change all the thumbnail images.
With these different types of Twitter cards, therefore, you get the ability to best adapt your publications to the content you wish to distribute.
As a reminder, Over-Graph allows you to publish across an unlimited number of Twitter accounts in one go, to schedule publication, or to save your draft versions for retrieval later.
Find more explanation about the cards on Twitter itself or in this Buffer article, which offers a good overview.