By using Over-Graph, in one quick glance you can check the performance of the profiles you manage, the content you spread and the people who are interacting with you the most.
Thanks to its SPREAD and RESPOND tools, Over-Graph offers a whole new way to REPORT, allowing you to measure the performance of your various social media activities online.
Above all, let us not forget Over-Graph’s core philosophy and the benefits it can offer to us all - by enabling a transverse view of all the social media activities of a user.
So, in order to keep track of all of one’s activity on social networks, the performance measure is based on the number of interactions which take place:
- “weak” interactions → those similar to Applause, such as likes or favourites for example;
- “medium” interactions → those similar to Conversation, including replies and comments;
- “strong” interactions → those similar to Amplification, popular online exchanges which broadcast to a wider audience such as shares or retweets, for example.
Taken together, these 3 measures allow us to identify the popularity of each of the “Top” categories as explained below.
1/ IDENTITFY YOUR MOST ENGAGING CONTENT
Thanks to “Top Content”, you can easily notice which content works best, thus allowing you to successfully reuse only the most engaging strategies as you grow.
Throughout, we will strive to remind you of the importance of publishing engaging and inspiring content. After all, this is the most effective way of getting yourself noticed online. Pay attention to this content, to its style first and foremost, as doing so promises to make your profile more eye-catching and so inspire even more engaging interactions online.
2/ IDENTIFY MEMBERS OF YOUR AUDIENCE WHO INTERACT MOST WITH YOUR CONTENT
Noticed people who have liked all of your posts, commented on your recent content, and even shared your best publications? These are perhaps your profile’s future ambassadors clicking away right under your nose, the ones who don’t even realise that by sharing your stuff, they are helping you to grow your online presence and help you go viral. Follow them direct using “Top Audience”, whether their interactions are good or bad, and keep track of their connection with you.
3/ COMPARE YOUR OWN PROFILES AND FIND OUT WHICH ONES ARE THE MOST ENGAGING
With the help of “Top Profiles”, you are able to compare your online profiles from different social networks that you manage based on number of members/followers, the content you share, the rate of engagement with followers or the number of interactions generated. Sort them based on your preference and adjust your strategy used to improve their performance.
Each of these “Tops” also offers you a detailed report of each of your social networks, allowing you to access metrics that are not (as yet) made available by Facebook, Twitter, Instagram and LinkedIn (reach, clicks, unique visits, etc.).
We will revisit the details of these online reports shortly!